Marketing Research for Customer Relationship -myassignmenthelp

Question: Discuss about the Marketing Research for Customer Relationship Management. Answer: Impact of technology on marketing research in the current business environment Every business must undertake marketing research for the purpose of analyzing the target markets and segmenting the customers. Marketing research is carried out by the companies for analyzing their effectiveness in offering the products and services offered. Technology has changed the manner in which operations of the business environment takes place. Business is using different methods or technologies for enhancing the performance of the business. Business is using marketing research for segregating the customer base and targeting the customers. ResMarket Pty is using different technologies for serving the needs and requirements of its clients and plans have been formulated for using new technologies for conducting the marketing research activities (Fariborzi Zahedifard, 2012). Marketing research activities not only ensures that the analysis is done on the market conditions of the business environment but also helps in identification of the potential customers. Use of innovated tec hnologies helps in enhancing the effectiveness of the marketing research activities. There are different innovated technologies available which can be used by marketing research companies for providing effective and high-quality services for enhancing satisfaction level of the clients (PR Newswire, 2014). These technologies are mentioned below: Customer relationship management: this technology is used by the businesses for the management and analysis of the interactions with the customers. Different channels are used for compiling information related to the customers. ResMarket Pty is planning to use new technologies for reducing the cost and focusing on the quality of services offered (Shaqiri, 2015). Virtual Reality research tool: this tool has changed the manner in which research is conducted by the marketers. It is a cost effective approach or technology which has enhanced the capabilities of the marketer to generate deeper knowledge about the audience. ResMarket Pty can plan to use this technology as this technology is cost effective as well as enhances the knowledge gained by the company regarding the customers. Social media: Social media platforms are used for the purpose of gaining real-time insights, broadening the scope of the market research, discovering the undiscovered trends of the market and enhancing the level of cost efficiency of the market research (Salai Ã… ½nideri?, 2011). Data analytics: data analytics helps in examining the set of data for drawing a conclusion regarding the information contained in them (Zamula Prumak, 2016). Marketing automation: this technology has been designed with a motive to provide an opportunity for extracting the values of customer engagement. Search engine marketing: it is a marketing research technology which is a form of internet marketing. This technology helps in promoting the websites of the company by contributing towards the number of visitors visiting the website. ResMarket Pty can use this technology for gaining information related to the traffic available on the website of the client company (Attih Adams, 2014). Advantages of adopting new technologies to ResMarket Pty Innovations are taking place with a motive to enhance the quality of the services offered and improving the technologies used by the business. ResMarket Pty is planning for the adoption of different technologies which will contribute towards the success and growth of the business. Using advanced technologies will help in eliminating the additional cost involved and increasing the profits of the company (Kursan Mihi?, 2010). Better opportunities will be available to ResMarket Pty for providing enhanced quality services to the clients. This will help in developing a strong relationship with the clients and resulting in growth and success of the business. Application of innovated technologies will help in conducting the marketing research in a time efficient manner (Anon, 2010). Innovated technologies have the potential to analyze the problems in a better manner. This will help in determining the aspects which are creating a negative impact on the performance of the business of the cli ent. These technologies will help in enhancing the satisfaction of the clients by meeting the requirements of the clients. ResMarket Pty can use these technologies for developing a reputation and attracting customers. Market research is done with a motive to gain insight of the effectiveness of the business in satisfying the needs of the customers (Bedell, 2011). All these technologies will ensure that ResMarket Pty is complying with the requirements of the clients as well as enhanced the reliability of the results generated from the use of innovated technologies (Chang, 2011). Conclusion At the end of this report, it can be concluded that it is crucial for a business to analyze the market conditions for ensuring the level of effectiveness in meeting the expectations of the customers. ResMarket Pty is offering marketing research services to its clients and is using innovated technologies for providing better services to the customers. There are various advantages associated with the use of the innovated technologies. These advantages contribute towards the growth of the business. These advantages are discussed in this report. 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